Coffee & Conservation – Jaidacyn Madrigal “Fright for Future”

Jaidacyn Madrigal is an environmental educator, community advocate, and sustainability storyteller whose work blends hospitality, activism, and grassroots outreach. She currently works with Earth 350 in San Diego, where she supports environmental justice campaigns and creative outreach projects that mobilize communities for climate action.

A proud graduate of California State University–Sacramento, Jaidacyn holds a Bachelor of Science in Recreation Administration with a concentration in Hospitality & Tourism Management, and a minor in Environmental Studies. She also brings a professional edge to her environmental work with certifications in Event Planning, Hospitality & Tourism Administration, and Nonprofit Administration.

As a Climate Reality Leader with Al Gore’s Climate Reality Project, Jaidacyn regularly presents on climate change to high school students and local organizations. Her passion for sustainability also shines through her EcoGirl YouTube channel, where she shares tips on eco-friendly living and environmental awareness.

With her background in hospitality and her deep-rooted commitment to the planet, Jaidacyn brings a unique and relatable perspective to the conversation around conservation. On this episode, she joins host Mike Veale to explore how daily habits—like the way we source and enjoy coffee—can fuel broader environmental change and support a more sustainable future.

Hear about her work with Fright for Future, an annual climate-focused haunted house event she helps organize in San Diego—and how Global Conservation Force participates with an immersive “Rhino and Snare Poachers Camp”scene inside the haunted maze to raise awareness about wildlife trafficking and anti-poaching.